Passing through Bank yesterday evening, I would guess that over 80% of the advert slots in the corridors between the DLR and Central platforms contained TfL adverts, rather than paid-for ones.
Surely the advertising market can't have gone so bad, so quickly? I've only been out of the country for a week!
2 comments:
Could be due to TfL telling everyone to avoid that station at the moment due to the escalator works.
Advertisers are probably taking the same advice.
Incidentally, the ad slots inside train carriages are surprisingly cheap - running at about £23 each (before agency discounts).
"Could be due to TfL telling everyone to avoid that station at the moment due to the escalator works."
A ha! Of course.... Yes. That would make a lot of sense.
A bit silly really - because the effect of the London-wide lies TfL are spreading about Bank/Monument is that the demographics of the users of the station will have changed markedly: far more Londoners (tourists will have been scared off) --- and fewer people overall, meaning each person gets more chance to see the posters.
A good salesperson would be able to get an *increased* rate for those spots during these works!
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