Leaving aside the question of whether throwing away a trusted brand name is a good idea, can anybody explain Aviva's latest poster ad to me, please?
The ad reads something like this:
"The Quarrymen to The Beatles
Rat to Ox
Norwich Union to Aviva"
I get the first line and I understand the third line but the middle line just confuses me.
Is this a reference to something to do with horoscopes? Chinese mythology, perhaps? Something else entirely? I genuinely don't get it.