Saturday, January 03, 2009

"Rat to Ox"

Leaving aside the question of whether throwing away a trusted brand name is a good idea, can anybody explain Aviva's latest poster ad to me, please?

The ad reads something like this:

 

"The Quarrymen to The Beatles

Rat to Ox

Norwich Union to Aviva"

I get the first line and I understand the third line but the middle line just confuses me.

Is this a reference to something to do with horoscopes? Chinese mythology, perhaps? Something else entirely?  I genuinely don't get it.

Anyone know?

3 comments:

kyb said...

2008 is the Chinese year of the Rat, 2009 is the Chinese year of the Ox.

Richard Brown said...

Ahhh.... thanks.

Well that makes sense, I suppose...

Brian Sheppherd said...

I Thought It was because they used to be a 'Dirty' Rat of a company but following the name change are now as 'strong' as an Ox :)