If Jonathan Schwartz mentions the massive power consumption of his customers' data centres one more time I might start to get angry. I *get* it! :-)
He does, of course, have a point; the amount of heat pumped out by my humble ThinkPad does not go unnoticed when it's sitting on my lap on a warm day; I dread to think how much heat is being pumped out of all the data centres in the world.
I think his relentless harping on about this subject could be more evidence that our industry is finally maturing. Implicit in his comments is the hint that he's selling commodity boxes and differentiates himself on things like power consumption. Taken with Vinnie Mirchandani's ongoing campaign to get corporates to start looking at their phone bills, there's more than a small risk that everything's about to get very boring indeed :-)