- Only talk about vendors and products. Never actually start a conversation about the problem space that customers may face. Steer all conversations to your contrived taxonomy instead of seeking to understand and explain in their own terms
- State in some form or fashion that success is tied to obtaining explicit buy-in from senior management ignoring the fact that folks not only have heard this on too many occasions but that this is somewhat obvious to folks worth their salt
- State something even more insultingly obvious such as the importance of understanding your enterprise's specific business requirements
I really hope there's more to it than that..... I mean *I* can do that!