For most of my wine drinking 'career' I have ignored French wine because I had no idea how to relate "Bordeaux" or "Burgundy" or any other name into a grape variety that I knew.
In other words, by drinking too much new-world wine, my (minimal) knowledge of wine was in terms of "Shiraz" or "Merlot" and not in terms of French regions. It appears that the winemakers of Burgundy have woken up to this problem. In today's Guardian magazine*, there was an advert which appears to have had the sole purpose of informing the newspaper's readers that White Burgundy is Chardonnay and that (Red) Burgundy is Pinot Noir. Simple and effective. I can't think why they hadn't done it before.
* Yes, yes... I know. Reading the Guardian could be considered an utterly bizarre thing for someone with my economic beliefs to do. However, I figure that my purchasing one of a shop's limited supply of papers means that I may have deprived somebody else of the opportunity to be unduly influenced by it. I also believe it is healthy to read opinions with which you disagree. (And yes.... my purchasing of it may have the perverse effect of encouraging the publisher to print more but I'll take the risk that this second-order effect is negligible :-) )