Thursday, November 10, 2005

Newspaper circulation figures

People were handing out "copies" of the Telegraph at Waterloo station this evening.

Interestingly, the "newspaper" consisted of just the sport and business sections - no main section.

Now, I imagine their stated argument for this is that they want to show non-readers what their new sport and business sections look like.

However, I can't help thinking that someone in Telegraph-land has discovered a loophole in the rules surrounding circulation figures.


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