If you're Sony, the answer seems to be to "kill" your paying customers' computers. Nice move, guys.
This can go one of two ways. Sony haven't handled the situation particularly well yet but they still have a chance to recover and turn the situation to their advantage. This will be an MBA case study in a few years.
This started me thinking. Schools of all sort like to trumpet their alumni. I'd love to see somebody compile an "anti-alumni" list. We could assign ratings to various infamous personalities (crooks, liars, cheats, incompetents,... could all be assigned an arbitrary value) and we could then rank schools based on how bad their alumni are. We could then avoid schools that produce executives who think crippling their customers' computers is a good idea.